In a world saturated with photography and imagery it is important to stand out. So how do you do it? 

We often get asked how to create a stand out advertising cosmetic product photograph and there is no one solution fits all approach, you have to consider the product you’re selling, the narrative and who you’re appealing to. In the world of social media you will be lucky to get someone to look at an image for more than a few seconds however if you’re creating a web banner for your website or printed advertising campaign, the viewer will hold their gaze for longer.

It’s important to grab the attention but then it’s also important to tell a story and hold the attention for a few more precious seconds which in turn retains the product in the memory for longer, ultimately resulting in more sales. For this latest set of cosmetic still life photography we tried to create impactful imagery using bright and considered colours, making use of the provided props and backgrounds to add some basic narrative, In some cases it became more suggestive or abstract.

Marketing boffs have know for years that colour has major factor in attracting our attention, for example why are most dog products red when dog are effectively colour blind to red? (they only see in blue and yellow) The reason is humans love red and it gets out attention so we buy it for our furry friends.  

Working closely with the clients choice or art director for the shoot  it was all about colouration and getting the brightest impactful shots that would appeal to our desired demographic……..a creative cosmetic still life success.

If you have a product that is in need of photography firstly think about where you want to advertise and use the imagery, In some cases it can be used for multiple platforms but it’s also a good idea to focus on your main objective then tailor the shoot to your requirements. When booking a professional still life photographer it’s helpful if you have some idea of what your after, it’s not always easy or possible but if you have some examples of what you like, a mood board or even a breif. Whatever position your in we are here to help with your next photography project so get in contact and we will be delighted to help discuss and plan your next shoot.