Not the most creative packshots i have ever done but possible some of the biggest. A large product shot for in-store display. Measuring over 2 and half meters long. With such a massive print its was imperative the products were photographed using a very high resolution camera and are technically perfect.

Shot on Phaseone 645 with a super high definition digital back. First I photographed the bag in portrait full frame and then photographed the background twice to upscale and create a very large resolution image. Below is another simple but clean large print for in store. This time i had to consider text which would be added in on the left hand side of the image afterwards by the client.