lifestyle product photography in isolation

advertising photographyinteriorlifestyleproduct photographypackshotsstill life
Written By chris howlett

Product Packshot and Lifestyle Photography

It’s been a challenging time for most of us recently but there does appear to be light at the end of the tunnel. This week, non essential shops have started to reopen and Howlett Photography studios are to follow suit inviting our clients back to the London studio from mid-July.  In the interim, we will continue to operate with our remote approval processes which has received positive feedback from our clients.

Product packshot photography London still life with computer notebook and home office lifestyle look
crafting hobby props surround this lifestyle overhead product from london packshot photographer chris howlett

The images in today’s blog were completed in April at the peak of virus, with almost everything being shut down and most jobs cancelled. This particular job was of super importance for my client and postponing or cancelling was not an option

Creative advertising product photography. A group of beautiful garden tools on a rustic lifestyle overhead shot. Flat lay still life garden product photography from London shot in isolation
tea biscuits notebook and candle products create this lifestyle still life food and drink image
Product packshot for coffee lovers, hand grinder with whole coffee beans and fresh coffee in glass and on linen lifestyle set-up.

The brief was to create a series of lifestyle and still life photographs with the main product surrounded by creatively styled and cleverly arranged props. The major problem was that most shops had closed leaving little opportunity to source relevant props, oh and one more crucial element was required: a model!

Creative still life, moroccan patterns with lights tray and candles, fruit and nuts surround the product placed on and dark blue tonal background. London packshot and product photographer chris howlett

A well stocked studio proved vital in creating the different backgrounds and themes; using a mix of leftover wallpapers, paints and other materials, I was able to create a great mix of options. The next hurdle would be sourcing all the props. With most retailers shut I had to use items that could be found around the house to create around 20 unique setups.

lifestyle product packshot with hiking and travel accessories, maps, lights and mini camping table surround the insulin product in the center. Advertising product photography
popcorn tea and a notebook create a relaxing home lifestyle feel to this advertising product photography, shot in london by still life photographer chris howlett

Finally the model. A requirement was for a female model to feature in a few shots either holding or interacting with product. With a bit of convincing the "missus" stepped in!  Anyone who shoots commercial product photography will know that hand modelling is not as easy as it sounds and although a little tricky at times I think the final shots looked great including the wonderful model!

womens handbag with lifestyle products and cosmetics spilling out of bag, creative product photography for advertising campaign
London lifestyle sports photography. Model surrounded by gym and active sportswear, holding glass of water. Advertising product photography from london

An important part of being a successful commercial photographer is the ability to problem solve and this latest product lifestyle shoot was no different. If you have a product ready to hit the market or if your in need any form of product photography get in contact and we can dissuss your next project.

chris howlett
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