Model & Lifestyle Photography

Bespoke. Versatile. Captivating. Acknowledging the importance of model and lifestyle photography on engagement, our on-model photography services are meticulously crafted to authentically showcase your product in a real world environment.

The Importance Of Lifestyle Photography

Investing in model and lifestyle photography provides a unique opportunity to present your products to customers in a compelling and realistic way. On-model photography allows buyers to visualise how the product looks and interacts with and on a real person. Lifestyle photography captures items within the settings they are designed to be utilised, providing a contextual view of their intended use. Both aid your customer in making informed decisions about whether the product suits their preferences. 

Studio Lifestyle & Models On Location, We Have You Covered!

Our model and lifestyle photography services are characterised by meticulous attention to detail, ensuring that every image captures your product in the most flattering way. With a wealth of experience that extends to working with small independents and major retailers/design labels, ensuring a seamless and high-quality experience.

We collaborate with a diverse range of model agencies, stylists, hair and make-up, encompassing a wide range of demographics. This, coupled with our array of choices, including full-length model photography, hand modelling and everything in between creates a versatile and comprehensive approach.

lady applying face wash photographed by Chris Howlett
a person putting on shoes at a sports track
a model applying cream to their feat photographed by Chris Howlett
a model putting on a face mask photographed by Chris Howlett
lifestyle photography photographed by Chris Howlett

Unlock your Brands Potential with Model Lifestyle Photography

Our lifestyle photography exhibits products for sale in the context of the environments in which they’re intended to be used. It makes products more relatable and helps shoppers envision how they would use the items in their own lives. Using the right location, props, and often models, lifestyle photography helps buyers envision what it’s like to own and use the product—as well as how the product might improve their life or how they might feel after purchasing it

Leveraging the power of on-model and lifestyle product photography is a strategic move. It serves as a potent visual tool to draw your customer's focus, ultimately leading to higher sales. The result is increased engagement and action across your website and online marketplaces.

Types Of Lifestyle & Model…

a model in different positions and outfits

E-commerce fashion photography 

Meticulously tailored to suit your preferred aesthetic and budgetary considerations. While the conventional e-commerce backdrop typically leans towards a clean white or neutral grey, our services go above and beyond by offering you the flexibility to infuse vibrant colours that add a dynamic energy to your product collection. This customisation ensures that your fashion items not only stand out but also align with the distinct visual identity of your brand. 

Beyond the backdrop, we understand the power of storytelling in fashion, and thus, we provide the option to incorporate carefully chosen props that bring an additional layer of intrigue to your imagery.

three wrists with paint marks accross them photographed by Chris Howlett

Hand modelling and other parts of the body

two models on a shoot photographed by Chris Howlett

A specialised form of modelling with a focus on capturing the beauty, details, and unique features of specific body parts without revealing the entire identity of the model. Hand models, for example, showcase the dexterity and aesthetics of hands to highlight products like jewellery, accessories, or cosmetic items. Similarly, foot models might be employed to showcase footwear. This approach allows for a focus on specific details while maintaining an element of anonymity, allowing consumers to project themselves into the imagery

Lifestyle advertising on model photography

Lifestyle photography seeks to establish a strong connection between consumers and the brand by presenting a lifestyle that aligns with the values and aspirations of the target audience. In lifestyle advertising photography, models play a pivotal role in conveying a brand's narrative and creating aspirational imagery. Rather than merely showcasing products, this approach involves integrating them into a context that reflects a desired lifestyle, with models serving as the embodiment of that lifestyle. Through expressions, poses, and interactions, models contribute to storytelling and emotional connection, aiming to resonate with the target audience. The selection of models is strategic, aligning with specific demographics to make the campaign relatable and aspirational.

The Studio

Open-plan South London studio with comfortable client area, contemporary kitchen and state-of-the-art shooting space, ready for every sector to realise ideas and creativity with assured confidence.

Surrounded and inspired by the dynamism of London’s bustling metropolis, it's the perfect space for still life creations, high end jewellery shoots, cosmetic products and food and drink photography.

Recent Projects

Contact Chris

Contact Us

chris@howlettphoto.com

Mobile: 077 0991 0701

Studio : 020 7101 4592

 

Photography Studio

6 Harry Day Mews
London, England, SE27 9AR
United Kingdom