Location Product Photography PG Tips
Capturing the Essence of Tea: A Behind-the-Scenes Look at Our Location product Shoot for PG Tips
When PG Tips approached us to photograph their latest range of four exquisite tea blends, we knew this shoot required more than just capturing the products—it needed to tell a story. These aren’t just teas; they’re experiences in a cup, and our mission was to showcase them in a way that blends lifestyle, sensory appeal, and the iconic PG Tips branding.
A Kitchen Set That Feels Like Home
To create a lifestyle element that resonates with PG Tips' audience, we opted for a set-built kitchen. The set wasn't just any kitchen—it was designed and taken from their TV advertising campaign. The kitchen lifestyle set complements the brand's vibrant colors and align seamlessly with their brand. From the bold coloured cupboards to the carefully curated crockery, every element was chosen to evoke the warmth and familiarity of making tea at home.
Highlighting the Ingredients Through Creative Prop Styling
Each blend has its own unique flavor profile, and we wanted those ingredients to take center stage. By integrating props like fresh bakery, spices, and fruit, we gave each shot a distinct identity. For example, a citrus blend was paired with fresh lemon cake and zesty fruits, while a chai tea was surrounded by spices. These elements not only added visual interest but also hinted at the sensory delights each tea offers.
Maximising Variety Through Angles and Details
To keep the imagery dynamic, we experimented with various angles and compositions, carefully considering different crop formats and potential copy placements. Most shots were captured straight on, using the kitchen backdrop to invite viewers into the scene and evoke the comforting aroma of tea. The wide shots highlighted the full set, emphasising the lifestyle element and anchoring the products in a relatable, aspirational setting.
The Magic of Steam
No tea story is complete without the visual cue of steam wafting gently from a cup, hinting at warmth and relaxation. For this, i had a portable smoke machine to create just the right amount of steam. It was a delicate balance—too much would obscure the tea, too little wouldn't be visible in the shot. After some trial and error, we found the perfect formula, adding an irresistible touch of coziness to the final images.
Moving image
In addition to capturing stills, the brief included a request for moving images. While the initial plan was to create slow-motion content, time constraints led us to focus on GIF animations instead. These provided dynamic, engaging visuals that added extra value for social media, perfectly complementing the still imagery.
A Harmonious Blend of Creativity and Branding
The final result was a collection of photography that not only showcased the new tea blends but also encapsulated the heart of PG Tips. By combining a carefully crafted set, thoughtful props, and innovative techniques, we brought each blend to life in a way that connects with tea lovers and reflects the brand's playful yet comforting personality.
This shoot was a testament to the power of collaboration, creativity, and attention to detail. We can’t wait to see these images in stores, online, and in marketing campaigns, inspiring tea lovers to discover their new favourite blends.
Check out our socials for some BTS content and Let us know your thoughts on the shoot or how you’d style your perfect cup of tea.
