London still life Food Photography - Ugly Veg

I'm really excited about this week's blog as it features, for the first time, food & drink! Working with experienced food stylist Lauren Becker, the aim was to produce striking imagery of misshapen fruit and veg for online ethical editorial platform, Futurefrock. 

The images were to accompany an insightful article highlighting the growing issue of food waste in part to the popular practice of retailers refusing to sell "imperfect produce".

The photos created for this series, in Lauren's words, would "celebrate and highlight the beauty in the imperfect, to embrace the unusual and odd". 

Lauren and I have worked on other shoots before, so being able to naturally adapt to each other's style meant that we could achieve this both aesthetically and technically.

Lauren's styling mirrored the rustic textures and vibrant tones of the many varieties of uniquely shaped squashes, peppers, aubergines, tomatoes and of course, curly cucumbers. Props were minimal in keeping with the theme - hessian and twine, wooden chopping boards and utensils, matte charcoal and slate surfaces.

My lighting technique was similar to what I usually use for high-end jewellery which is to light and shoot each piece within the composition individually, and then create a composite shot for the final image. 

I couldn't say 'yes' fast enough when asked to collaborate on this piece. The end result showcases the beauty of these "wonky wonders", and provides a medium to provoke ethical thought and discussion.

Not to mention a fridge full of ingredients for those winter-warming recipes..

Over the coming weeks i will be showcasing more food and drink, so stay tuned for the latest work.

Perhaps you are a small restaurant or maybe a large global brand in need of food and drink photography, Get in contact today to discuss your ideas,