What is a Packshot in Photography?
A packshot is a specialised type of product photography focused on capturing a product in its packaging with minimal or no props. Typically shot against a plain white or neutral background, the main objective is to highlight the product's design, branding, and packaging details.
The term "packshot" originated from TV and film commercials, where products were prominently featured, often at the end of an advert. Today, packshots are widely used across various media, including print and online advertising, to provide a clear and high-quality representation of the product.
Differences and Considerations in Packshot Photography
Packshots differ from other types of product photography in their focus on detail and simplicity. Unlike more dynamic or creative product shots, packshots aim for a straightforward and descriptive presentation of the product, emphasising the branding, logos, labels, and packaging. Key considerations for shooting effective packshots include:
Background: Typically a plain white or neutral background to ensure the product stands out.
Colour Accuracy: Ensuring that the colours are reproduced accurately to reflect the true appearance of the product.
Clarity and Quality: Maintaining high clarity and consistency in the image to accurately showcase the product's features.
By adhering to these principles, packshot photography ensures that the product is presented in a professional and appealing manner, making it ideal for use in various advertising and marketing contexts.
